A lot of readers also love
to knit, so when my friend Cadence opened Fuzzy Goat, I was sure we would be able to find plenty of ways to partner together. I took a knitting class -- and subsequently knitted everyone I knew a scarf. Cadence bought books. We frequented each other's shops, but no amount of brainstorming could help us figure out just how to bring our two, very similar customer bases together. (After all, both knitting and reading require hands and concentration!)
Fast forward to last month, when a Penguin sales rep introduced me to the idea of listening to audiobooks while you knit. I'm not a huge audiobook listener, so for whatever reason, this had never occurred to me. Listen while you knit? Sounds easy enough, but it's still not really an event, not really a business partnership.
But a knitting/audiobook book club? That sounds like something that might work.
So at our Book Club Fair last week, we introduced Stitches and Stories, a knitting book club that will meet once a month at Fuzzy Goat or The Bookshelf (we're going to alternate, giving customers the chance to get to know both of our cozy spaces). Our first meeting is here, at the shop, on Thursday, February 16, at 6:00 p.m. We'll be listening to The Swans of Fifth Avenue by Melanie Benjamin, and Cadence will have knitting project ready, or you can bring your own knitting to work on.
We'll listen together from 6 to 7, and if you like what you hear, you'll have the chance to buy the paperback version of the book, or I'll be teaching folks how to download audiobooks using Libro.fm, an audiobook distributor specifically for indie bookstores.
If you're knitter or a reader or both, I hope we'll see you at next week's inaugural meeting. Cadence and I are so excited to finally have a project to work on together, and we hope you're excited, too.
STITCHES AND STORIES
Next Thursday, February 16
6:00 p.m. at The Bookshelf
Bring your own knitting or crafting project